With so much to get done during Black Friday Cyber Monday, it’s tough to keep your to-do list straight. Follow this BFCM toolkit for an easy checklist that lets you focus on the more important things for your Shopify store this sale season.
The first step to setting up your Black Friday sale is to pick the offer you want to entice shoppers with. You can use one or a combination of them to attract deal-hunters.
Set up discounts storewide and show shoppers the price reduction to make it more appealing.
HACK: Set up discount coupons of 30% or even 60%, and clearly label the coupons with “BFCM”.
Offer a buy one get one deal to shoppers. Let them see how they can get more for less during the BFCM sale.
HACK: Specify the conditions for BOGO, categorize the products that fall under this offer.
Entice international shoppers by providing free shipping for orders above a certain dollar value.
HACK: Use the announcement bar to specify what amount a shopper needs to buy for to avail free shipping.
Grab shopper attention well before the sale and create hype around your big discounts. Use communication channels to promote your deals and bring visitors to your store so they can subscribe to your updates.
Send a sequence of catchy web push messages reminding subscribers about your upcoming sale. You can highlight products, give a sneak peak into your discounts, and more!Install PushOwl and get 50% off for 6 months →
Make your discounts the first thing your shopper sees with an announcement bar.
HACK: Use the copy to inform the 3 most important things: how much the offer is, how long it'll last, and what the code is.Install Privy and get started with a custom announcement bar→
Highlight your big sale by setting up a page previewing your discounts and letting shoppers subscribe to updates.
HACK: Give shoppers a sneak peak of your products and the slashed prices on them.Install Pagefly and get an extended 30-day trial to create a custom BFCM page.→
Your past customers are a goldmine! Set up an email campaign to let them know about your BFCM sale, the upcoming discounts or the product ranges that will see a price drop.Install SmartrMail and use code BFCM20 for $20 credit back on your first month →
Run awareness ads with highly specific keywords to get the attention of shoppers looking for BFCM deals on products. Creating a buzz is crucial to ensure you attract more shoppers during the sale.Install ROIHunter to set up ads faster →
Offer 2x points for any purchase, review, or action taken by the customer during your BFCM sale. This incentive makes customers come back to shop more.Install LoyaltyLion and get started with your rewards program →
Spread the word on social media and target platforms where your shoppers live. List your products on Facebook and online groups and forums, enable the Instagram Shop feature to add products, pin products on Pinterest, and use top hashtags to broadcast your sale.Get Jumper.ai for smoother social media conversion →
Don’t let visitors leave without letting them know about your upcoming sale. Set up an exit-intent pop-up to tell visitors about your BFCM discounts and capture their email address.Install Privy for customizable exit-intent →
Make it easier for visitors to get around your store and navigate to your top products on BFCM discounts, without getting lost.
Change your header image to showcase your sale and the discount(s) available. Use the buttons within the header to take shoppers to different parts of your store.
For instance, set up the 2 buttons to take shoppers to men’s or women’s collections.
The products you display on your storefront can make your shoppers stay for longer. Showcase your bestsellers or premium products on your front page.
Add a button at the end of the section to get shoppers to browse other products.
Don’t lose your shopper with a messy layout. Unclutter your product page.
- Add clear and detailed product images.
- Set a format for your product description by adding bulleted specifications, and a short description.
- Ensure taxes are added to the product price to avoid abandoned carts.
- Lastly, keep the “Add to Cart” button above the page fold.
Outsource smaller, manual work to Shopify experts at Storetasker and focus on more important tasks during this BFCM season.
Find top talent specialised in all things Shopify and get satisfying results.Get 50% off for your first task OR 25% off forever on the yearly plan when installing HeyCarson →
Your shoppers are restless. They need quicker responses and swifter checkouts or they’re leaving your store for your competitor’s. Provide a seamless store experience and fun activities that keep them engaged.
Make check out a breeze for your shoppers. Allow guest checkout so that your shoppers don’t have to go through the long process of creating an account. This way, you convert them faster as customers.
HACK: Post-purchase, you can nudge them to make an account on your store.
Assign your customer support executives at different time slots and ensure that even late night shoppers are responded to immediately. This way, you won’t miss out on customers worldwide.Install Tidio for smoother customer interaction →
Make your BFCM discounts a little more exciting. Set up fun ways for shoppers to win discounts with games like spin the wheel, reel of coupons and more on the email popup.Install WooHoo and get an extended 30 day trial →
Make customers stay longer even after making a purchase. Customize your thank you page by adding product upsells, recommendations, time-sensitive discounts and the ability to share purchases on social media. Reconvert your customers to get more sales!Get 20% off when installing Reconvert →
Tailor your transactional emails for BFCM — include product recommendations, or a navigation bar to highlight specific collections. Want repeat purchases? Add a discount code as an incentive to buy more.Install Spently and get 2 months free on any paid plan →
BFCM sale shoppers are mostly price-sensitive. You’ll not see most of them even visiting your store when the prices are not slashed. So, when they do, use this opportunity to turn them into subscribers.
Tap into the large audience that lives on Facebook Messenger and nudge BFCM shoppers to subscribe to your store via Messenger.Install Recart for 50% off for 6 months →
Display an additional discount within your push widgets or let visitors know that they can receive year-round deals if they subscribe to web push notifications.Install PushOwl and get 50% off for 6 months →
Customize the copy within your subscription form for capturing customer phone numbers and offer a discount they can unlock for subscribing.Install SMSBump for 50% off for lifetime →
Cart abandonment is inevitable. But, when it’s sale season, your abandoned carts double in number. Use these remarketing channels to successfully remind and bring back those discount seekers to their cart.
Don’t forget the visitors who abandoned products while browsing! Set up browser abandonment emails that prompt shoppers back to the products they were looking at.Install Klaviyo and set up browser abandonment emails immediately →
Let your shoppers know about their abandoned cart without collecting their personal details. Set up a sequence of 3 reminder notifications and mention the big discounts that are soon to expire.Install PushOwl and get 50% off for 6 months →
Easily capture your cart abandoners by setting up a sequence of abandoned cart Facebook Messenger reminders. Don’t forget to allow shoppers to snooze the reminder!Install Recart for 50% off for 6 months →
Grab your shoppers’ attention by promoting your deals in the most common areas online. Run remarketing search ads, reminding them about a page they left mid-browse or a product they left in their cart.Install ROIHunter & set up remarketing ads quickly →
You might want to take a backseat as your BFCM sale comes to a close but you still have a few crucial actions to take before you can call it a day.
Ensure your BFCM shoppers get their orders as soon as possible, even if it means paying a little extra to your fulfillment partner.
HACK: Enhance order experience with BFCM-themed packaging or by adding a surprise card or gift within the order.
Take a minute to quickly restock your inventory to avoid losing out on customers looking to buy a specific product only to find that it is out of stock.
HACK: Set up Shopify Flow to receive alerts about low stock so you don’t have to spend time looking through your inventory manually.
Understanding how your sale performed and making the most of the customers you gathered during BFCM may be low priority but both are great ways to maximize your store performance for future sales.
Use this time to take stock of your performance. Understand where your shoppers came from, who they are, what they like and which products got sold the most or abandoned too often.
Create smart product and customer segments to identify where your store earns more revenue and profits!Install RevTap and get discounts on all their plans →
Your BFCM shoppers are a goldmine of good reviews, if you’ve played your cards right! Use an app that lets you request reviews from your shoppers and even nudges them to upload a picture of your product.
User-generated content all the way!Get 20% off for life on the advanced plan when installing Loox →
Lastly, once you’ve had a day or two to put your feet up, it’s important you don’t let deal hunters searching for sales to land on a defunct BFCM page. If you had set up a BFCM page to capture subscribers and leads before the sale, convert it into a page to display ongoing deals and discounts.
Show all your available discounts on the BFCM page. You can keep updating it on a weekly or monthly basis to ensure discount seekers don’t miss out.
HACK: Set up a fun section within the page showing every discount available.
It’s important that you don’t lose out on these visitors and have some information from them to ensure you can bring them back with an email or SMS.
HACK: Set up an embedded sign up form using Shopify’s available features or set up an exit intent just on this page, asking shoppers to sign up for deals.
Make the deal hunters stay longer by adding an action after the list of discounts you have displayed.
HACK: Add a CTA at the end of the page directing them back to the store to redeem the deals available on your store.