Horror films, scary anecdotes, sour candy: Halloween is one of the most fun-filled holidays. But surprisingly, Halloween is also about scarily large revenue for stores everywhere. Last year, e-commerce saw 9.1 billion dollars of spending during Halloween.
Studies show that shoppers are on track to cross $9 billion in spending this Halloween as well. I hope you are setting up a small Halloween sale on your store and making full use of this opportunity. Since it’s smaller than the upcoming Black Friday sale, your Halloween sale can double up as a trial run for your BFCM strategies. So don't be afraid to try out new ideas and see if any of them have potential.
But, a good sale always needs a well-researched marketing plan. I’ve come prepared with some push campaigns to bring shoppers to your store instantly. The reason I insist on push notifications is that they do a great job publicizing short-term offers. Since they are time-sensitive and require instant attention from potential shoppers, sales need to be promoted with a tool that is more effective at grabbing attention than emails. Push notifications work exceptionally well in delivering messages instantly and it’s the main reason that top apps like Amazon employ this marketing tool.
Here are a few push notification ideas to help you ace this Halloween sale:
To make it easier, we’re letting you download these hero images so that all you need to do is tweak it and send out your notifications.
Time to run an alarmingly amazing Halloween sale!