Marketing Hacks

Push Marketing: Optimize Your Abandoned Cart Recovery

Kunal
| posted on
Nov 3, 2018

Get inspired by some brilliant examples of great abandoned cart push notifications

Tell me if this sounds familiar. You are running an e-commerce business, but over two-thirds of your potential customers are failing to complete their purchase, no matter the kind of offers you have.

There’s nothing more gutting than seeing a potential order slip through the cracks into the frustrating world of shopping cart abandonment.

You might have tried your hand at using emails in hopes of improving your cart recovery. But emails are a congested channel since every business in the world does email marketing. So it’s a good idea to explore other mediums of communication.

Enter push notifications. Want to automate your abandoned cart recovery with minimal effort? Then look no further. Here are a few brilliant examples of push notifications for maximising your chances of earning back potentially lost revenue.

Creating Suspense

Why It Works: The title is catchy because it manages to create some suspense as to what’s in the bag. The message complements the title nicely with a personal touch that the products would look better with you. Who’s going to say no to that?!

Emotional touch

Why It Works: Emojis always work well, especially when they are accompanied by an emotional touch. Nobody likes feeling lonely, so the use of this phrase in the message hits home. Followed by ‘Save the day’, anyone receiving this notification will feel like well, saving the day.

Being subtle

Why It Works: Sometimes all it takes is a gentle, subtle reminder. A simple title followed by the announcement that only a handful of stock is available will spur a lot of people into returning to your store and completing their purchase.

Creative copy

Why It Works: This is a highly creative notification. A bit of humour is always appreciated and gives the sense that even if you might be running a multi-million dollar business, your notifications and messaging are still very much like that of a boutique store, down to earth.

Discounts!!!

Why It Works: Everyone Loves Discounts! No one’s ever going to say no to saving money while buying anything! There is a clever play on words in the message, and it also strikes a point that while shopping online, people tend to rethink their decision.

“If you do what you’ve always done, you’ll get what you’ve always gotten.” — Tony Robbins

No matter how many changes you make to your store design, it’s not going to reduce cart abandonment beyond a certain point. But what you can do is work on optimizing the conversion rate of your abandoned cart reminders.

One last tip, make sure you review your abandoned cart reminders on a regular basis by testing different notifications and see what works best for your store. We hope that you’ll be inspired by some of the notifications shown above and be able to craft a strategy which is unique to your brand.

Kunal

Single dad to Dany (Daenerys) Treat-geryn, my golden retriever