Introducing the PushOwl Partner Program for Agencies & Experts

PushOwl Updates

August 4, 2025

Content

Over the last 4 years, we’ve spent a lot of time working with agencies, showing them how to leverage web push to grow and helping brands generate more revenue. We’ve seen just how effective these partnerships have been for us and for the agencies we work with as well.

That’s why we’re making it official! We’ve launched our Partner Program, formalizing the process of how agencies can refer and earn by being a PushOwl partner.

Why We Believe in Partnerships

We’ve always been a partnership and collaboration first brand.

The Shopify ecosystem thrives thanks to the merchants, agencies, apps, and app developers that are a part of it. We look at partnerships as creating value for our partners and having mutual growth. Only through collaborations, we can see exponential growth.

Introducing Our Partner Program!

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The PushOwl Partner Program has 3 tiers— bronze, silver, and gold— where partners can earn a commission rate of up to 25%.

Besides the payout, partners have access to free and extended trial periods of PushOwl’s paid plans, allowing them to prove the effectiveness and ROI of the channel before investing in it. We also maintain frequent communication with each of our partners to help each other out in any way possible.

If you’d like to partner with PushOwl, fill out this form and I’ll get in touch with you. Looking for an agency for your brand? Reach out to me via email.

FAQs for Demographic Segmentation

DTC Email Newsletter Examples FAQs

What is an email newsletter?
An email newsletter is a recurring message sent to a group of subscribers, typically containing updates, educational content, promotions, or curated product recommendations. For e-commerce brands, newsletters help build customer relationships, increase repeat visits, and drive sales without always relying on discounts. It’s a key part of email marketing.
Are email newsletters profitable in 2025? Why should I create an email newsletter for my business?
Yes, especially in 2025, when customer acquisition costs are rising and owned channels, such as email, offer a higher ROI, help with customer retention, increase average order value (AOV), and bring shoppers back with value-packed content.

‍Newsletters remain one of the most cost-effective marketing tools for DTC brands. Unlike social media, where algorithms can bury your content, newsletter emails land directly in your customer’s inbox (as long as email deliverability is not a concern).
How is an email newsletter different from a regular marketing email?
Marketing emails typically have a single, specific goal, such as promoting a sale or launching a new product. Newsletters are more editorial. They might include blog posts, updates, or tips, making them ideal for keeping customers engaged even when you’re not selling something.
What’s the best format for an email newsletter?
There’s no one-size-fits-all. Begin by identifying your primary takeaway or objective. Then pick a format that supports it using free templates or past campaigns that worked well.
How do I create a newsletter for free?
Many email marketing platforms offer free tiers, especially for smaller email lists, including PushOwl, with which you can create 9000 email newsletters per month for free. You can use drag-and-drop builders, pre-designed templates, and even AI-assisted tools.
How do I create high-performing newsletters?
High-performing newsletters often have:
- A short and compelling subject line
- Value-first content (not just promotions)
- Clean visual design
- Supporting content or secondary links (like a blog, collection, or promotion)
- High-quality images
- A strong primary call to action, with a few less prominent secondary ones
- Mobile-first design and a scannable layout
The key is to be consistent and prioritize value and readability across your newsletters, regardless of the channel you share them through.

How is data segmentation different from psychographic segmentation?
Demographic segmentation groups people by quantifiable traits such as age, gender, location, and income. Psychographic segmentation looks at behaviors, interests, lifestyles, and motivations.
How do I do demographic segmentation?
Start by collecting the basics: age, gender, location, income, and education level. Then layer in shopping behavior, preferences, and interactions on your Shopify store. Tools like PushOwl and Brevo make it easier to capture and organize this data.
How does demographic segmentation help in creating personalized campaigns?
Knowing your audience’s demographics lets you send the right offer to the right person, at the right time. From age-specific product recommendations to region-based promotions, demographic segmentation ensures your emails and ads actually convert.
How do I protect personal information?
Follow GDPR, CCPA, and other privacy laws: collect consent, store data securely, and let subscribers update or delete their info. Transparency builds trust and retention.

Access your 9000 free newsletters with Brevo

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Sachi Dalmia

Partnership Manager