Big news in the Shopify world: Yotpo is pulling the plug on its Email and SMS marketing tools.
If you have been using Yotpo to send campaigns, run abandoned cart flows, or fire off those “back in stock” alerts… it is time to start looking for a new home for your marketing.
Tomer Tagrin, the co-founder and CEO of Yotpo, published a screenshot of the company-wide email regarding the discontinuation of these services on his Twitter and LinkedIn profiles. Here is an excerpt:
The email also goes into the layoffs associated with this move.
You will also find a changed homepage, pricing page with no mention of email and SMS, and quietly published offboarding guides for Yotpo’s SMS & email users. All of these changes are a way of saying: “Hey, start packing up” to its customers.
Who Is Affected By Yotpo’s Decision?
Any store running Yotpo SMS & Email (formerly SMSBump) or Yotpo’s Email features. That includes your pop-ups, automations, segments, and reports; all the behind-the-scenes work that keeps your customer comms running.
What Does Yotpo’s Move Mean For Your Shopify Store?
Think of your email/SMS program like the pipes in your house. Most of the time, you do not notice them because they just work. But when the water stops flowing, everything stops.
That is what will happen to your abandoned cart recovery, back-in-stock alerts, and welcome flows if you do not rebuild them.
And if you rely heavily on segmentation, like targeting “VIP customers” with early access or sending win-back campaigns to inactive buyers, losing those saved segments means starting from scratch.
In short, if you do not act, you could lose…
- The ability to send campaigns (email and SMS)
- All your automated revenue-savers (abandoned checkout, browse abandonment, back-in-stock alerts)
- The segments you use for targeting (VIPs, high-spenders, inactive customers)
Those flows are the silent workhorses keeping your revenue steady, such as your abandoned checkout reminders that save sales at 2 a.m., or the “low stock” texts that drive urgency. When they go dark, so does that marketing revenue.
And let’s not forget your list health. If you move without exporting unsubscribes and bounces, you risk emailing people who opted out, which can land you in spam trouble and lead to deliverability issues.
What to Do Right Now If You Are a Yotpo User
Think of this as a 3-step emergency kit:
Step 1: Export everything you own
- Lists & segments
- Campaign + flow performance reports, so you have benchmarks after you migrate.
- Templates & assets, such as email layouts, SMS copy, and pop-up designs.
- Suppression files, such as unsubscribes, bounces, and complaints (missing these could put you in legal hot water and damage your sender reputation with mailbox providers)
Step 2: Audit your automations
Make a list of every flow you are running, then label them:
- Must-have: abandoned checkout, browse abandonment, back-in-stock, welcome series, post-purchase follow-ups
- Nice-to-have: Newsletters, win-back campaigns
- Retire: Flows you have not seen results from in months.
Write down the triggers, delays, and offers in each. That way, you can rebuild them exactly in your new platform without relying on memory. If you are rebuilding automations, take screenshots of your current flow maps in Yotpo. Even if your new platform does not have the same layout, those visuals make it much easier to match timing, content, and conditional splits without guesswork.
Step 3: Choose your next platform (fast)
Here is what to look for:
- Shopify-first integration (no messy data syncs).
- Automations that match what you had (or if you choose PushOwl, then you get better automations)
- Deliverability helps so you do not tank your sender reputation (PushOwl has its own servers, so deliverability is top-notch)
- Actual migration support, so that you have someone to help move your lists, flows, and suppression files (Ours is 24*7 across all plans)
Why Shopify Stores Are Choosing PushOwl
Use this moment to UPGRADE beyond Yotpo. Who needs Yotpo’s clunky UIs, slow support, and complicated pricing anyway, right? (This is not us saying this, check out our guide on Yotpo’s competitors to get the real deep dive of Yotpo’s pros and cons, and other tools)
Because PushOwl’s team handles the migration for you, you can focus on campaign strategy instead of data wrangling. This means you can be live with all your must-have flows running in days, not weeks.
With PushOwl, you will get:
- Free migration for Yotpo users: Just show your last bill, and they will move you over, no charge.
- Built-for-Shopify UI: No clunky workarounds, just one-click install and native data sync.
- All-in-one omnichannel marketing: Email, SMS, and Web Push, all under one roof.
- Easy automation setup: From abandoned cart to post-purchase, with proven templates ready to go.
- Transparent volume-based pricing: Pay for messages sent, not list size.
PushOwl also comes with playbooks for multi-channel abandoned cart recovery, product recommendations, and campaign ideas so you can hit the ground running instead of spending weeks “setting things up.”
And since we work primarily with Shopify merchants, you will not be wasting time explaining how your storefront works or why real-time sync is non-negotiable. We already get it.
Need Help Migrating?
When you choose a new provider, it is not only about asking “Can they do abandoned cart recovery emails?”
Ask, “Can they do my abandoned cart sequence?” Some tools tick the box but do not offer the flexibility you are used to, which can hurt performance.
If you are a Yotpo user staring down this change, PushOwl’s team will handle the heavy lifting:
- Importing your contacts and suppression lists
- Rebuilding your must-have flows
- Setting up domain authentication for deliverability
- Launching your first campaign, so there is no lag between what you had in place and what you had planned for this month
We are even offering a free migration for Yotpo customers, so you just need to show your last bill. Switch from Yotpo to PushOwl today!
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