Real-Time Restock Alerts: PushOwl Integration with Restockify

PushOwl Updates
Asiya
July 19, 2025
PushOwl Restock Integration with Restockify Guide
Content

PushOwl x Restockify: Real-Time Stock Alert Setup

Look, there's no way you can avoid your products from going out of stock. You may have the best inventory planner but unpredictable factors are sure to crop up. What you can do, however, is make sure you don't miss out on shoppers interested in a product that is stocked out by setting up back-in-stock alerts.

With PushOwl’s latest integration with ReStock and Restockify, you can now set up back-in-stock workflows, allowing you to capture interested shoppers within your stocked out product page and send them alerts to the communication channel of their choice.

Learn more about the integration with ReStock and Restockify.

Why Are Back in Stock Alerts Important For Your Store?

When a product is out of stock, shoppers who land on the product page have limited options. They may plan to come back later or look for an alternative store to shop from. Those who do plan to come back later usually end up forgetting to return. For an online store, every purchase counts, and losing interested shoppers due to stockouts is a big loss. 

A product page showing a "Canned Pumpkin Soup," marked as "Sold out," accompanied by a photo of the soup with seeds and cheese on top in a bowl.

However, back-in-stock alerts give you the opportunity to capture these interested shoppers and remind them to come and purchase when the item is restocked. Giving shoppers this easy option also means that they would wait it out and subscribe to get the alert, rather than look for another store to buy the same item from.

A pop-up notification promoting restocking, featuring a product image and a message alerting customers about the availability of the product again.

About the apps

ReStock is a back-in-stock alerts app by Hengam that lets you set up highly customizable back-in-stock alerts. The app allows you to enable multiple communication channels and integrates with your favorite Shopify apps to simplify communication about restock updates. Get the app.

Restockify is a restock alerts app by Shopgram that lets you send email, SMS, and push notifications for back-in-stock products. The app fits right into your Shopify store theme and is known for its customer support. Get the app.

PushOwl is a web push marketing app built for e-commerce businesses, trusted by leading brands like Lange Hair and Culture Kings. PushOwl lets you turn one-time store visitors into subscribers, send highly visible web push notifications, and increase customer retention.

FAQs for Demographic Segmentation

DTC Email Newsletter Examples FAQs

  • What is an email newsletter?

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    An email newsletter is a recurring message sent to a group of subscribers, typically containing updates, educational content, promotions, or curated product recommendations. For e-commerce brands, newsletters help build customer relationships, increase repeat visits, and drive sales without always relying on discounts. It’s a key part of email marketing.
  • Are email newsletters profitable in 2025? Why should I create an email newsletter for my business?

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    Yes, especially in 2025, when customer acquisition costs are rising and owned channels, such as email, offer a higher ROI, help with customer retention, increase average order value (AOV), and bring shoppers back with value-packed content.

    Newsletters remain one of the most cost-effective marketing tools for DTC brands. Unlike social media, where algorithms can bury your content, newsletter emails land directly in your customer’s inbox (as long as email deliverability is not a concern).
  • How is an email newsletter different from a regular marketing email?

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    Marketing emails typically have a single, specific goal, such as promoting a sale or launching a new product. Newsletters are more editorial. They might include blog posts, updates, or tips, making them ideal for keeping customers engaged even when you’re not selling something.
  • What’s the best format for an email newsletter?

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    There’s no one-size-fits-all. Begin by identifying your primary takeaway or objective. Then pick a format that supports it using free templates or past campaigns that worked well.
  • How do I create a newsletter for free?

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    Many email marketing platforms offer free tiers, especially for smaller email lists, including PushOwl, with which you can create 9000 email newsletters per month for free. You can use drag-and-drop builders, pre-designed templates, and even AI-assisted tools.
  • How do I create high-performing newsletters?

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    High-performing newsletters often have:
    The key is to be consistent and prioritize value and readability across your newsletters, regardless of the channel you share them through.
  • How is data segmentation different from psychographic segmentation?

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    Demographic segmentation groups people by quantifiable traits such as age, gender, location, and income. Psychographic segmentation looks at behaviors, interests, lifestyles, and motivations.
  • How do I do demographic segmentation?

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    Start by collecting the basics: age, gender, location, income, and education level. Then layer in shopping behavior, preferences, and interactions on your Shopify store. Tools like PushOwl and Brevo make it easier to capture and organize this data.
  • How does demographic segmentation help in creating personalized campaigns?

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    Knowing your audience’s demographics lets you send the right offer to the right person, at the right time. From age-specific product recommendations to region-based promotions, demographic segmentation ensures your emails and ads actually convert.
  • How do I protect personal information?

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    Follow GDPR, CCPA, and other privacy laws: collect consent, store data securely, and let subscribers update or delete their info. Transparency builds trust and retention.
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