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Shopping cart abandonment is a real challenge for Shopify eCommerce owners since it directly affects sales numbers and represents some user experience problems that make customers leave without purchasing an already existing cart.
Fortunately, there are many ways to reduce cart abandonment rates and bring back customers who have abandoned their shopping carts. Sending reminder emails, using better push notifications, or adding relevant social proof are good ways to solve it.
But you need to act now, or your online store is losing money considerably because of cart abandonment. In fact, according to research by Sleeknote, eCommerce brands lose over $18 billion in sales revenue annually because of customers abandoning their carts.
This article will give you the top 10 free and premium Shopify apps available to help you reduce cart abandonment rates efficiently. If you apply them well, you will sleep soundly at night knowing that your Shopify store is continually making a profit. Let's get started!
The reasons why shoppers abandon their shopping carts are quite complex. Unexpected shipping costs, long delivery times, and complicated payment processes are some of the most common reasons why people walk away before purchasing.
But it also means your store has a lot of potential sales. A lot more.
So, what if you could recover a significant portion of sales with just a little work of installing an app into your Shopify store? Using the right tools can require little to no budget, reduce shopping cart abandonment, and greatly improve your sales. You can see the catch here, right?
On average, the cart abandonment rate among all industries is 69.57%. Think of all the customers you can get by just installing some apps.
Besides that, Shopify has one of the most robust app stores for eCommerce, which means you will have new, regularly updated, and affordable apps from many companies around the world. No matter the size of your Shopify store, you can select an app to reduce cart abandonment based on your preferences.
With that in mind, let's take a look at the top 10 Shopify apps to solve cart abandonment.
PushOwl Web Push Notification is a web push notification app built for. Besides sending web push campaigns, you can set up automated web push notifications to recover abandoned carts. The application is easy to use. What’s more, web push notifications do not require any personal information from customers like an email address or phone number to send messages to them, making it easier for you to send them notifications.
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Social proof is one of the most motivating factors behind buyers' decisions. When buyers see that other visitors are purchasing, it creates a sense of trust to buy the goods. This trust will make them less likely to abandon their cart. With Social Proof - Photo Reviews by Avada, you can display sales popups that allow visitors to receive notifications of real-time activities performed by other customers.
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Recart FB Messenger is one of the top Shopify apps for Facebook Messenger. It provides a robust feature for automated Messenger campaigns, reminding customers about their shopping cart through a common communication channel— Facebook Messenger. Since Facebook Messenger gets a higher open rate than emails and doesn’t get sent to spam, Recart is the best add-on to your abandoned cart recovery strategy.
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AVADA Email Marketing is an all-in-one automation solution to collect, engage and convert potential prospects into your customers and even your raving fans. You can send various types of automation emails like welcomes, order/shipping confirmations, abandoned cart emails, cross-sell/upsell, and more.
AVADA Email Marketing will trigger customers who drop their cart at checkout without processing payment. Abandoned Cart Email then sent to those visitors to remind them to come back and complete the purchase. The number of emails and time sending will be flexibly set up by an admin, depending on your customers' behavior and email purpose. The app also provides ready-to-use email templates that you can implement right away.
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RetargetApp combines advertising with advanced technologies to make your campaigns easy and efficient. You can create ads with just one click, and the app can handle Facebook Pixel, Feed, Facebook & Instagram ads creation and optimization. With the app, you will get new traffic, run upsell, and recover abandoned carts through retargeting ads campaigns.
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SMSBump is an SMS marketing and automations app that can launch, grow, and manage SMS marketing for eCommerce stores. Unlike emails that can get stuck in the spam box, SMS often reach customers directly and have a better chance of being opened. Therefore, SMS is a promising channel to reduce cart abandonment effectively. You just need 5 minutes to set up and can see quick results.
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SuperLemon is an all-in-one WhatsApp marketing app for Shopify stores, providing live chat, WhatsApp Share and automated WhatsApp message templates, and manual messages for your Shopify store. As a leading messaging app on the market, WhatsApp is a crucial channel, and using SuperLemon, you can easily tap into this channel to recover abandoned carts.
The app provides messaging in 11 languages, making it a global solution, and you can automate the whole process to save time while reducing cart abandonment rates.
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CM Commerce Email Marketing is a good Shopify abandoned shopping cart application to recover sales with email marketing. It uses your customer data to create more targeted campaigns for different segments, which can reduce cart abandonment more effectively. No coding knowledge is required to create campaigns, as this tool has dozens of mobile-ready templates and a robust email builder.
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Abandonment Protector by Chiliapps is a reliable application that attracts the attention of visitors online, as well as converting them into your customers. The app equips you with effective tools to create marketing automation based on customer behavior. You can choose from many pre-designed templates and use an editor to make your email and pop up design professional. Through the attractive design, you can make customers come back to purchase their abandoned carts.
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We hope these Shopify apps help you recover abandoned carts better! By using these Shopify apps to reduce cart abandonment effectively, you won't be frustrated with losing sales from customers who have abandoned mid-purchase.
About the author: Chance is a marketing specialist at Avada Commerce – a fast-growing eCommerce solution provider, whose goal is to never write a boring article. His enthusiasm for online business has spanned over two years, accompanying his articles with in-depth knowledge about eCommerce. He also enjoys drinking tea and playing Exploding Kittens in his free time.
