Omnichannel Marketing for Shopify: The Ultimate Retention Strategy Guide

Omnichannel Marketing for Shopify: The Ultimate Retention Strategy Guide

Do you know what a stage performer and a brand’s marketing have in common?

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We asked a jazz and blues pianist who markets his jazz lessons this question. He puts it succinctly: “The energy I bring to my stage performance needs to match, regardless of playing at a large scale or small scale locations. So should a brand’s marketing messages.” So, what did the pianist do for his website?

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He relied on omnichannel marketing, a holistic approach to marketing channels that delivers a unified customer experience. When a Shopify brand uses multiple marketing channels, such as email, SMS, Instagram, Twitter, and others, the shopping experience across these channels should be consistent and coherent. That’s where tools like Shopify email marketing apps, browser-based push notifications, and ecommerce SMS marketing can make a significant impact.

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But that’s easier said than done. This is why we asked Shopify marketers, including the pianist, across various industries for their best-kept tips on consistently retaining customers across multiple touchpoints with omnichannel marketing.

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But first, let’s get one question out of the way:

Omnichannel Marketing: What is it?

Omnichannel marketing involves integrating the functioning of various marketing channels with each other so that they give customers a coordinated and consistent message. It’s important because the customer journey is not linear. The key elements here are:

MULTIPLE CHANNELS + COORDINATION AMONG THEM = OMNICHANNEL MARKETING

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The goal is to observe the customer’s behavior across channels so that you can nudge them with the right kind of marketing content when they are primed to receive it. For example, if a buyer has left something in their cart, and you target them with a welcome email, you are only considering the fact that they subscribed to your Shopify email alerts. You're ignoring the fact that they're already in the mood to shop, and an abandoned cart email sequence (rather than a discount) isn't helpful.

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You are not encouraging them to convert.

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Enter omnichannel marketing: a way to monitor a customer’s journey across all channels. Each channel is a brick in the path that paves the user journey. If one brick breaks, the path fractures, and we risk losing the customer due to an inconsistent messaging, an issue that ecommerce marketing automation can help solve efficiently.

Multichannel Marketing v. Omnichannel Marketing: Why Coordinated Execution Converts

When you are able to invest in multiple channels, the customer’s experience should be consistent. Imagine asking your friend for directions and they give you conflicting directions every 5 minutes, screaming from different rooftops.

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That’s what it feels like for a customer being bombarded with inconsistent messaging from the same brand across different platforms.

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To save your customers from that frustration, the transition from multichannel to omnichannel is vital.

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What is the key difference between multichannel marketing and an omnichannel strategy? Coordination or unification with each other— often achieved using marketing automation Shopify tools.

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Source: Shopify

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“When your emails, along with social media posts, maintain different energies and tones, it creates disharmony for customers,” points out Steve Nixon, the jazz pianist. He remarks that “similar to a jazz piano performance, marketing messages need to maintain a rhythm; otherwise, customers will lose touch.”

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The first situation that Steve describes, that of disharmony, is often a result of multichannel marketing.

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Multichannel marketing, as opposed to omnichannel marketing, happens independently of each other. The content or messaging on one channel is not coordinated with the others.

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And that’s what leads to a leak in conversions, which can be plugged in with the right strategy, including synchronization between your Shopify email marketing, SMS marketing app for Shopify, and abandoned cart recovery flows.

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Your Omnichannel Marketing Retention Strategy

Your brand has dual goals here: To be consistent across marketing outreach channels. But more importantly, to get repeat customers. That’s why the first two steps of your omnichannel marketing strategy do not focus on the channels; they focus on the customers, the foundation for smart ecommerce automation.

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Steal our omnichannel marketing blueprint:

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Step 1: Build customer profiles with de-siloed data

Why? To know the customer inside out.

Once you have the puzzle frame (customer journey) sorted, it’s time to find the puzzle pieces (the data). A key puzzle piece is a customer profile or user persona, that is, a holistic view of the customer’s demographics, buying behavior, pain points, and more. The more you know about the customer, the better your email marketing Shopify app, shopify SMS marketing app, and other communication tools can target them.

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Source: Hubspot

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Dig into customers that match your customer profile, build prospect lists, learn more about them, and collect as much information as possible about them using ecommerce marketing automation platforms.. 

Step 2: Map out the customer journey

Why? To know precisely where and when to target them.

A customer journey map is a visual representation of a customer's buying path. It usually starts with being aware of your brand, then becoming a warm lead or prospect, eventually buying your product once, and finally becoming a loyal customer — all of which should be tracked using email marketing automation Shopify, and ecommerce email marketing tools.

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You need to know when their first point of contact was, how many channels they have skimmed through to examine your brand’s products, and so on. Once you have all this data, you can build a customer journey map that supports timely triggers such as back in stock reminders, abandoned cart emails, or price-drop alerts — powered through browser push notification systems or email automation..

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One of the pieces of this map is all the marketing channels the customer encounters. You cannot build a bridge between your channels if you do not know which channels to focus on. Once you see the path the customer takes, you can target them accordingly using a mix of Shopify email, ecommerce SMS marketing, and push notifications..

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Source: Carts Guru

Step 3: De-silo and synthesize your data using a customer data platform 

Why? You may have all the customer data, but you may not know it.

Remember to ensure that the customer data doesn’t exist in silos. That is, you can see what is being communicated to a customer across channels in one dashboard. Doing so is crucial because you cannot give your customer an omnichannel experience if you don’t have a big-picture view of their data and interactions with your brand, especially when you're sending abandoned cart recovery messages via Brave browser push notifications or executing segmented campaigns using the best Shopify email marketing app..

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An obstacle to this is the fractured data sharing processes between various teams, such as marketing and sales. If you have separate teams for each marketing channel, they also need to work in harmony so that the brand has a comprehensive view of a customer’s behavior across all platforms, whether they are using Shopify email marketing apps, SMS marketing app for Shopify, or email automation tools..

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A robust customer data platform (CDP) can build a collated or unified view of your customer data. This unified data will ensure that your customers receive consistent messaging throughout, across all your marketing automation Shopify efforts.

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Step 4: Segment your customers to personalize your marketing

Why? To ensure that the messaging of the marketing material is relevant to the customer’s buying stage.

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You have to meet them exactly where they are in their customer journey in order to push them closer to buying more and retaining them as a repeat customer. Whether you're using Shopify email marketing, SMS marketing, or browser push notifications, personalization is key to increasing conversion.

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And remember, a repeat purchaser is more likely to spend more on an order and 49% more likely to make another purchase after their second one.

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Shopify offers multiple plugins to help with segmentation, including some of the best Shopify email marketing app options and ecommerce SMS marketing integrations that make journey mapping and behavioral targeting easier than ever. According to Ryan Anderson, the president of Markiserv, a B2B design company, segmentation helped the brand maintain a 4% unsubscribe rate and an average open rate of 44% across its marketing emails. He explains:

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“We have two list breakdowns: one for prospects and one for active customers. Prospects get abandoned cart emails, discount codes, and updates on upcoming deals. Active customers get discounts, upsell opportunities, and exclusive first-time access to new products at a discount.” 

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Markiserv has achieved this by categorizing users into different stages of the user journey on Shopify’s backend and ensuring the appropriate email automation or SMS marketing app for Shopify is triggered at the right time — a classic example of e-commerce marketing automation in action.

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Segmenting customers is not enough if you are not doing it across channels in a coordinated manner; this is the essence of integrated marketing and a hallmark of great omnichannel marketing strategies.

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123 Baby Box experienced this the hard way when the brand ran a buy-one-get-one (BOGO) SMS campaign without excluding recent buyers, laments Zarina Bahadur, CEO and founder of the subscription-based baby product brand.

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“We ended up refunding 19 customers who felt burned. Now, we triple-check our segment filters before syncing with Shopify audiences. One sloppy filter can cost you a whole week’s worth of revenue,” Zarina warns.

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“If you treat all your customers the same, you’ll lose half of them,” concludes Peter Lewis.

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A quick recap of step 4:

✅ Segment by customer type

✅ Segment by last purchase date

✅ Segment by product interest

✅ Sync segments across channels using tools like your customer data platform (CDP) and email marketing Shopify app

Step 5: Identify triggers based on user actions for timely targeting

Why? To know how to target them.

When a customer goes through a buying journey, the various touchpoints they encounter are an opportunity to nudge them with a marketing trigger, especially when powered by marketing automation Shopify tools like pop ups, push notifications, or back in stock reminders.

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So, for example, if they are checking out your social media pages, you can slide into their DMs with a product recommendation quiz. If they are on your brand website, skimming through product pages, you can send them a limited-time-only discount code using your email marketing automation or Brave browser push notifications. However, to put this system in action, you first need to identify potential marketing triggers for each user action a common practice in smart ecommerce automation workflows. Why? The customer journey and user actions are rarely linear, as Fio points out in this LinkedIn post:

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Source

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Having a blueprint of potential user actions and what email marketing or SMS marketing triggers you can apply will make the rest of the steps easier.

Step 6: Map user triggers to the relevant intent

User intent can be one of the following four types:

• Informational (The customer wants to learn about a problem, process, solution, or trend related to the industry in which your product exists)
• Commercial (The customer wants to learn about the various purchasing options out there)
• Transactional (The customer wants to buy a product)
• Navigational (The customer wants to find a specific page or section on a website or social media channel)

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It would be unreasonable to spam a customer with a coupon code for running shoes if they are trying to understand whether they need running shoes or hiking shoes. Similarly, it would be a lost opportunity to send a welcome email to a customer who is hoping for discounts for the items in their cart. This is why email marketing automation Shopify, and SMS marketing app workflows need to align closely with user intent.

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So, meeting them with the right trigger that matches their intent is vital, whether it’s through price-drop alerts, abandoned cart recovery, or a personalized newsletter, that matches their intent is vital for successful ecommerce email marketing and long-term engagement.

Step 7: Pick the right channel based on intent and goal

Why? So that you know how to use your marketing triggers.

Now that you have your customers neatly classified and know where they hang out, it’s time to set a goal for each channel. Another way to look at it is to assign an intent to it  — something best achieved with the help of marketing automation Shopify tools, and a clear customer data platform (CDP) integration.

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Not all marketing channels can fulfill the same goal or meet the same user intent.

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Do you want to establish brand authority through TikTok videos or Instagram reels? Do your customers want to learn about your product (brand awareness) on LinkedIn, but make a purchase through the app? Here are some other marketing goals you can focus on:

• Increasing brand engagement (goal) through engaging content (informational intent)
• Ranking high on Google (goal) for specific product pages (transactional/commercial intent)
• Generating qualified leads (goal) through value-packed newsletters (informational intent)
• Increasing customer value (goal) through incentive programs (transactional intent)

Step 8: Capture intent and conversions with personalization

Why? If you don’t talk to the customer in their language, they won’t listen to you or buy from you.

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Great copywriting across email flows, SMS notifications, and other push notifications, keeping in mind a customer’s buying journey, will help with personalized messaging  — a core benefit of ecommerce email marketing.

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But to take it a step further, you must time it well. For example, Tracie Crites, the CMO at Heavy Equipment Appraisal, used PushOwl to send browser based push notifications to users who left items in their shopping carts. “PushOwl’s timed discount offers triggered a conversion boost of 10.6% among notified users,” she mentions. 

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Source: PushOwl

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These automated abandoned cart reminders are timed and personalized in a way that creates a sense of urgency, while also offering customers incentives through discounts.

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Another segment of customers to target with personalized notifications consists of dormant customers. These are customers who have bought from you before, but they have fallen off the radar. They are not a cold lead; they just need some nurturing through email automation, Shopify email marketing, or an SMS marketing app for Shopify tactics.

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123 Baby Box mobilized this segment by delivering messages across different channels within a 48-hour timeframe.

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One push notification reminded the dormant customer that they were missing out on the next product curation, which was then followed by a sneak peek email with a one-time 10-dollar credit for reactivation. “This omnichannel marketing strategy brought back 27% of lapsed users. We spent only 22 cents per user, and the recovered customers spent an average of over 120 dollars within 60 days,” informs Zarina.

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Step 9: Automate processes to scale the omnichannel marketing engine

Why put in more work when you can use better systems instead?

Any process that needs to be repeated, such as sending welcome emails, feedback surveys, or holiday sale reminders, can be automated  — especially using email marketing automation Shopify platforms, Shopify SMS marketing app, and browser push notification tools. Make use of Shopify’s automated push notification tools to automate your communication with your customer, whether you’re delivering price-drop alerts, back in stock reminders, or abandoned cart recovery nudges..

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With automation, you can also coordinate simultaneous communication through multiple marketing channels. Joosep Seitam’s Icecartel, the men’s jewelry e-commerce platform, used this strategy to boost conversions by 32% in two weeks, leveraging the power of e-commerce automation via email marketing, SMS, and Shopify email marketing apps.

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The brand’s customers loved shopping from the company’s Instagram page, but wouldn’t convert right away. So, the brand incorporated a system of push notifications through PushOwl to nudge them with a discount code on the app while also sending them a personalized email with a related product recommendation. You can also use push notifications to re-target your audience.

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When you automate your omnichannel efforts, scaling will become easier and smarter, with the help of integrated marketing tools and systems.

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Step 10: Measure your outcomes and test your processes

Why? Running haphazard campaigns across different channels won't help. Execute A/B testing across different email flows, social media campaigns, and customer cohorts.

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Assess what isn't working, where customers are feeling stuck, and what needs to change. Depending on the seasonality of your product, the same strategy might work in one quarter but not in another, so keep that data handy to know when to make adjustments. Key metrics to measure for omnichannel marketing:

• Cross-channel consistency
• Channel attribution
• Retention rates
• Channel-specific conversation rates
• Abandoned shopping carts rate

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The above metrics are in addition to traditional marketing metrics, such as cost per lead, website traffic, customer lifetime value (CLV), cost per user action, churn rate, and subscription rates—all of which benefit from advanced marketing automation Shopify tools, and customer data platform (CDP) insights.

Step 11: Listen to customer feedback

Because why not hear from them how they would like to be sold a product?
Shopify includes numerous tools to gather feedback from your customers. These tools help you track post-purchase surveys, gather direct customer feedback, and monitor any criticism or praise on social media, data that can inform your next email marketing, SMS, or push notifications campaign. All these nuggets of information will be the foundation for any product or marketing process improvements. They will tell you what’s working for them and what’s not, enabling smarter segmentation, personalization, and timing through tools like email automation, SMS marketing app for Shopify, and ecommerce marketing automation platforms..

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When you listen to your customers' feedback, not only do you improve your product, but you also show your customers that you acknowledge what they need and expect. This empathetic approach improves their purchase confidence.

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Source: Think With Google

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A customer might leave feedback on various channels. When you have an omnichannel marketing strategy in place, you'll have a better idea of how a particular customer perceives your brand, as you're not just reading their feedback on a single channel in isolation.

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Why is omnichannel marketing important in 2025?

Executing an omnichannel marketing strategy to retain customers is vital because it leads to:

Unified customer experiences

Customers don't make a beeline for their wallets when they think about repurchasing a product. They are active on multiple channels, and brands need to monitor them across all to provide a holistic buying experience that increases conversions, using tools like ecommerce automation, email marketing automation Shopify, and Shopify SMS marketing app integrations.

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Enhanced customer satisfaction

A customer appreciates personalized assistance, whether it’s in a physical store or online. Giving them what they need on the right channel at the right time — through push notifications, Shopify email marketing apps, or SMS marketing — will leave them satisfied and more likely to return with longer shopping lists.

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Increased opportunities to convert

With every customer touchpoint at which you trigger a well-timed and personalized automated notification, such as price-drop alerts, abandoned cart emails, or back in stock reminders, you push your customer further along in the buying journey. You increase the probability of conversion by tracking and acting on touchpoints across different channels using marketing automation Shopify workflows.

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Customer Acquisition Costs Are Increasing

…so why not focus on customer retention instead? Customer retention is easier than customer acquisition because a customer has already been on a buying journey with your product, so there’s some form of familiarity. If the experience is good, they will come back. With a new customer, trust needs to be built first, and that, we don’t have to tell you, is an expensive exercise in itself — especially if your email marketing Shopify app, SMS campaigns, or CDP aren’t synchronized.

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Operational Efficiency and Higher Channel ROI

By using all channels in a coordinated manner, you are squeezing every last bit of ROI out of them, in contrast to when you treat them as standalone channels. In doing so, you also reduce redundancies such as siloed data across channels, fractured marketing messaging, and duplicate marketing efforts — all solvable through ecommerce marketing automation and integrated marketing systems powered by your customer data platform.

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Expanded brand reach through coordinated brand building

Omnichannel marketing is not just about meeting your customers across different channels. It’s about consistently building your brand’s persona. Each channel complements the other, and each notification — whether a browser push notification, a newsletter, or a pop up — addresses exactly what the customer is thinking. You're not only taking over their online experience, but you're also shaping your brand’s voice and personality through it using Shopify email, SMS marketing, and email automation together.

Improved Brand Perception

When you show customers you're tuned into their needs, they trust you more. And that's one of the reasons they'll keep coming back. And when you consistently do so using Shopify email marketing, email marketing automation, and Brave browser push notifications, they come back some more.

Source: PwC

The 3 Most Powerful Retention Channels: The Golden Trifecta

Of course, one step is to identify social media channels where your target audience hangs out, makes purchasing decisions, or learns more about the product you sell or the industry you operate in. For example, TikTok and Instagram have become viable platforms to build authority for healthcare and skincare brands. That’s where people are quick to digest information from healthcare influencers. YouTube is suitable for brands that can utilize vlogs as part of their marketing strategy.

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But there are three more options to consider:

Push notifications

These are notifications that get sent to your targeted customer or prospect based on buying patterns on their devices, which can be super helpful. You don’t need a customer’s personal details for them to opt-in to browser based push notifications, so even those customers who click “no thanks” when asked for their email address can be targeted. Secondly, you don’t need to create new content for push notifications. Just repurpose the content you create for your social channels,” advises Aritra Bhadra, a sales representative from PushOwl — a favorite in the browser push notification and automation category.

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Email notifications

Email marketing is one of the best ways to engage with your customers and build trust. Through email newsletters, weekly email series, and other ecommerce email marketing flows — built via your best Shopify email marketing app — you can guide your customers further through the buyer's journey, depending on the pages they have already visited on your website or social channels.

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SMS campaigns

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Brands can convert interested prospects into paying customers by sending flash sale announcements, coupon codes, and other offers via SMS. The exclusivity attached to personalized SMS marketing announcements — managed through the best SMS marketing apps for Shopify — will keep your customers hooked and drive urgency.

But can you pick just one?

No, says Brian Kroeker, President of Little Rock Printing, an e-commerce platform.

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He further expands, “I often see Shopify brands relying too heavily on just one channel, usually email. People need to see your message where they are. Not integrating push notifications or SMS into your strategy means you’re likely missing a big portion of your audience.”

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The above channels specifically focus on retention since they target customers or prospects who have already interacted with your brand in some manner. “They complement each other and capture all the stages of the buyer journey: awareness and interest are captured through push notifications, while desire and action are created through email marketing and SMS marketing,” explains Bhadra.

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Regardless of which channel you pick and how you customize your strategy, some leaks may occur. We dive into how you can prevent them.

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7 Mistakes to avoid in your omnichannel marketing strategy

We have shown you what to do, but what about what not to do? Here are some marketing oopsies to steer clear of:

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Overdoing promotions

“You’re sending your customers coupon codes every week and wondering why no one pays full price. It’s the opposite. Conditioning customers to buy only when [the product is] 20% off is diminishing trust,” rues Peter. 

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When your marketing emails are aggressive, or your SMS nudges fire off one discount after another, you are not just risking annoying your customer; you are setting a bad precedent. Your promos should reflect a healthy cadence and mixture of marketing triggers other than discounts, like pop ups, email automation, or price-drop alerts through Brave browser push notifications.

What should you focus on instead? Assess whether your marketing should be less promotional and more narrative in nature. Create a story, inform your consumers, and give them relevant touchpoints to engage with, and the discounts will stop being the core reason why they keep coming back, especially if you're using email marketing automation Shopify, or sms marketing app for Shopify to segment audiences.

Communication Mismatch Across Channels

When brands don't monitor channels holistically, there is no coordination between them. So, when you zoom out and observe the brand’s marketing as a whole, there is a lot of conflict. This causes a communication mismatch across channels.

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“A huge mistake that I see Shopify brands making is treating every channel like it’s a standalone thing. They will be advertising on Facebook, posting on TikTok, and emailing, but nothing’s connected. It’s confusing to the customer and appears like the brand is a mess,” observes Joosep Seitam, the co-founder of Icecartel.

When it comes to products that are not instinctively easy to use, all channels should work together to give the customer an idea of how to use them, using integrated marketing powered by e-commerce marketing automation and tools like CDP or Shopify email.

Otherwise, when they travel through their customer journey, their awareness and interest in the product should strengthen. Even at the bottom of the funnel, the communication about the product should be consistent — whether it's through email newsletters, SMS, or browser based push notifications.

Peter Lewis was reminded of this when a health product line his company helped had low repeat rates despite excellent first-time conversions.

They developed an omnichannel strategy that began with an email informing customers about how to use the product.

The email was followed by SMS nudges when it was time to reorder and push notifications for royalty rewards. The brand showed its customers that it wants to inform them, help them with reminders, and also reward them, using automation across tools like Shopify email marketing app and best SMS marketing apps for Shopify.

These three steps across different channels can build trust and constitute an omnichannel marketing strategy in action. Your customers need at least one strong reason to trust you, and that will turn them into repeat customers.

Treating All Channels The Same

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To avoid falling into the trap of disjointed marketing, brands should not duplicate their messaging and content across platforms. Each channel has a specific goal and approach.

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“Brands blast the same message across all channels. Customers fatigue fast,” notes Zarina from 123 Baby Box. “What works is letting each channel play a specific role in the journey,” she expands. In the case of 123 Baby Box, push notifications are used to nudge interest, SMS is used to drive urgency, and emails are used to nurture long-form stories and sneak peeks — a layered approach powered by marketing automation Shopify, and backed by a smart customer data platform.

She refers to this process as “putting together a band, so if everyone is playing the same note, it’s just noise.”

Not Personalizing Enough

Just like you can't treat each channel the same, you also can't treat each customer the same. Even when they are in the same cohort, hyper-personalization becomes essential. So, if your brand’s attempt at personalization starts and ends with the customer’s first name in the subject lines of emails or SMS, you're not personalizing enough.

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Your customer’s demographics will give you significant clues about how to reel them in. A classic example is the use of sports references in your marketing material when sending email newsletters or SMS campaigns through a shopify sms marketing app or Shopify email marketing app.

Poor Timing

To ensure that your marketing messages reach your customers at the right time, consider three aspects.

Firstly, the constant buzzing of push notifications brings joy to no one, and your customer is left just one step closer to hitting the “unsubscribe” button when you spam them. “All the time” is poor timing, even if you're using the best SMS marketing apps for Shopify or Brave browser push notifications.

Secondly, for brands that cater to multiple time zones, sending out browser based push notifications at the same time will not bode well, especially if some customers are receiving these notifications in the middle of the night.

And finally, on the other end of the spectrum, not sending them anything around the time blocks that they are the most active (for example, as a food delivery app, not sending push notifications related to food during standard meal times) means leaving money on the table. Leverage marketing automation Shopify platforms to automate based on behavior and local time.

A smart delivery tool that helps you plan and time your email automation, SMS, or notification flows can help you prevent this mistake.

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Lack of Consistency

When you execute marketing campaigns, you're doing more than just informing your customers about your product. “You are engaging in habit formation for your subscribers,” notes the PushOwl sales team.

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Suppose a brand is known for engaging with customers at each touchpoint with a specific tone and at a specified frequency. After a while, customers can predict the kind of notifications they will receive. If they enjoy receiving these notifications, they are likely to convert.

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But if the same brand drops off the radar, sends random marketing emails every few months with no follow-up, or completely changes the tone and voice of their browser push notification strategy, it risks challenging the customer’s habit of receiving notifications and thus pushes the customer away.

Not having relevant CTAs

Your call-to-action should be different across all channels. It needs to be tailored to the channel and the content you post on that channel — whether you're using Shopify email marketing, sms marketing app for Shopify, or email automation flows.

For example, if your TikTok ad for multivitamin gummies focuses on ingredients to look out for, your CTA should not be about restocking orders. Or, if your email newsletter is about the benefits of exercising, your CTA cannot be related to the diet plan blueprints you offer, even if it's triggered by a CDP or part of an e-commerce marketing automation workflow.

For B2B Shopify brands, the CTA should not create an illusion of effort for the customer. They won’t add your product to their cart if they expect its usage to be a chore rather than a solution. Personalized CTAs through tools like Shopify email, back in stock reminders, or price-drop alerts work best when based on intent and timing.

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Source

Build Your Omnichannel Marketing Engine to Keep the Repeat Customers Flowing

Omnichannel marketing involves many moving pieces. Automation will be your friend who can help place the channels into a cohesive puzzle.

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When you know why an omnichannel strategy might work for you and how to go about it, put your plan into action. Use customer data to map your customer needs through a robust customer data platform (CDP) or integrated marketing stack. Then, use push notifications, email marketing, or e-commerce sms marketing to ensure a seamless experience for your customers, regardless of which platform they use to interact with you.

Need help picking the right omnichannel retention tools for your Shopify brand? We are a call away.

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